Lunami brand book

Lunami is a cycle-conscious swimwear brand developed during the Fashion & Entrepreneurship minor at AMFI. Built around the concept of designing with and for the natural rhythms of the female cycle, the project combines sustainability, adaptability, and thoughtful design to create a more cycle-conscious swimwear experience.

My role focused on branding, where I developed the brand strategy, visual language, and brand book, while also contributing to audience research, market analysis, and the financial foundations of the business.

Business – Fleur van den Brink
Design – Hinde Rachi
Branding – Britt van Dortmont

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